Imagine this: you’re on the edge of winning a life-changing prize, but every luxury or decision you make chips away at that very fortune. Sounds intense, right? That’s exactly what happened in Big Brother Naija Season 10, where the final prize money took a dramatic twist that left both housemates and fans in disbelief. But here’s where it gets controversial: did the contestants make smart choices, or did they squander their shot at a bigger payout? Let’s dive in.
On Sunday, October 5, just hours before the grand finale, Big Brother gathered the housemates in the lounge to reveal the final prize money. For the first time this season, a detailed breakdown of earnings and deductions was displayed, showing how every indulgence—from shawarma treats to immunity buys—had impacted the grand prize. The winner, initially set to take home a staggering ₦100 million, would now walk away with ₦80 million. And this is the part most people miss: every reward, privilege, and comfort came at a cost, and the housemates’ choices were front and center.
On the earnings side, the housemates collectively raked in millions through sponsored tasks. For instance, Sips & Strokes earned them ₦6.5 million, Walking on Eggshells added ₦2.6 million, and Big Brother’s Bakery contributed ₦800,000. These tasks not only entertained viewers but also padded the prize fund—temporarily. However, the deductions were just as eye-opening. Kaybobo’s ₦10 million immunity purchase during the Red Phone Twist was a jaw-dropping moment, while Koyin’s request for a family visit and personal hair styling session further trimmed the pot.
Even the smallest luxuries were itemized, sparking laughter and debate. Joanna and Dede’s three-day luxury experience? Deducted. Kola’s decision to skip a pedicure and manicure? A rare moment of frugality that had fans joking about the money he “saved.” Big Brother’s message was clear: nothing in the house is free, and every choice has consequences.
The announcement of the final ₦80 million prize has since ignited a firestorm online. Fans are split: some argue the housemates prioritized short-term gratification over long-term gain, while others defend their choices as part of the game’s strategy. Here’s a thought-provoking question: Should Big Brother have capped luxury purchases to protect the prize fund, or is it fair for contestants to face the consequences of their decisions?
Social media reactions have been equally divided. One fan, @CJUchenwoke, questioned whether the ₦80 million included other prizes or was purely cash. Another, @Preshamazing, lamented the absence of a winner-takes-all approach, calling the system unfair. Meanwhile, @Anurieleks humorously pointed out that if all housemates had been as low-maintenance as Imisi, viewers might have switched to Cartoon Network. @Peacemakerre took a more philosophical stance, questioning the show’s purpose and criteria for winning.
Adding to the tension, Isabella’s recent eviction has left the remaining housemates battling for the now-reduced grand prize. With just hours until the finale, the stakes have never been higher. Will the winner celebrate their ₦80 million haul, or will they wonder what could have been? What’s your take? Did the housemates make wise choices, or did they let greed get the better of them? Share your thoughts in the comments!
